An organizer nowadays has option to promote a conference, seminar, workshop, or event through a number of online channels. He can use search engine optimization (SEO) techniques to diver more search engine traffic to the conference website. Also, he can promote the conference on popular social networking platforms to ensure higher audience turnout. But the smarter organizers prefer promoting the conference by sending emails to targeted audience. Emails help organizers to convey all important aspects of an event – schedule, venue, topic, keynote speakers and abstract submission process.
Also, an organizer can send emails to convey information about the conference to a large number of users. A number of studies show that emails are more effective social media in conveying information to users. According to a survey conducted by McKinsey, “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined (exhibit). That’s because 91 percent of all US consumers still use e-mail daily,1 and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.”
Reputable websites like AllConferenceAlert.com make it easier for organizers to launch email promotional campaigns in a fast, efficient, and inexpensive way. These websites simply require organizers to post details of their upcoming conference, seminar, workshop, or event. The information posted on these websites can be accessed directly by people interested in attending conferences. Also, the websites convey detailed information about each even to the relevant audience by sending emails – conference alerts. The conference alerts help organizers to promote their even by targeting relevant audience without putting extra time, effort, and money.